Learn about the latest changes in online marketing and how it might impact businesses with a web presence.
It’s amazing just how much the internet has impacted (and continues to impact) our lives. When was the last time you blindly walked into a business and purchased an item or service without researching it online beforehand? It’s probably been a while. That’s the same case for your potential clients. Increasingly, people are researching your business, your competitors, and most importantly, what others have to say about you.
Google has noticed this trend and have made it easier to searchers to find and leave reviews for businesses through their Google Places service. A review goes a long way toward convincing a potential client to pick up the phone and give you a call (I talk about this further in my Raleigh SEO post).
That’s why, as a business owner, you should encourage your clients to leave you a review on Google Places (or Yelp, Insider Pages, Angie’s List, etc.) at every opportunity. The true value of these reviews will only grow as online searches for local services continues to increase with the propagation of mobile web devices and the visibility of Google Places listing in search results pages.
Don’t have an optimized Google Places page yet? Don’t fret. Give me a call and I’ll be more than happy to talk with you about what you need to do.