Learn about the latest changes in online marketing and how it might impact businesses with a web presence.
Website owners the world over know that content is king. What does that mean exactly? Well to put it simply, the content on your website is what search engines find and analyze to determine what your website is all about. A little thing called search engine optimization, or SEO, is the key to ranking higher on search engines. If you don’t know about SEO you’ll want to talk to the pros at Raleigh SEO to make sure your site is optimized.
If you’re looking to rank higher without an SEO professional there are 6 easy steps you can take to improve your website.
Tweak titles on your website. Make sure that the main keywords for you website niche are used in the titles throughout the website. This is not difficult and can make a big difference in your website ranking. This is one of the first things that a professional such as Raleigh SEO would advise you to do!
Tag the images on your website with the keywords they pertain to. When people use search engines to look for images they search by specific keywords, you could end up with a visitor and a possible customer because someone found one of your keyword tagged images. Raleigh SEO knows lots of tricks for image SEO!
Include several related terms in your content. For example if your niche is flower gardening you will want to include floral, bulbs, perennial, annual, garden and many other words that are common to that topic strategically through your content. This is called LSI and is something that Raleigh SEO will be able to explain to you and help you use to optimize your website.
Make sure that you have a niche for your website that isn’t too broad. Instead of Gardening, consider making your niche vegetable gardening in the South. This enables you to make a list of narrow topic keywords but still have plenty of information on the topic. Raleigh SEO can help you choose a great niche and keywords for your website.
Visit other websites in your niche and look them up on a search engine to find out how they rank for the keywords that are used. You can then work to surpass those sites in search engine rank. Raleigh SEO will be able to analyze your site and help you make sure that it earns a high PR.
Blog on your website! While content pages are good, a regularly updated blog that utilizes your keywords and provides more in depth information on your topic is a great way to improve the SEO of your site. Raleigh SEO knows all about improving the SEO on websites through keywords and blogs.
While you can take these steps yourself it’s easy to see why you would want an SEO professional who can help you figure out the complexities of making your website climb in rank on the search engines. It can be quite difficult to optimize a website for the search engines without committing the Internet sin of ‘keyword stuffing’ which can decrease your rank. Take the time to have a professional from Raleigh SEO check your website and help you optimize it for a higher search engine ranking.