Learn about the latest changes in online marketing and how it might impact businesses with a web presence.
I’ve decided to set up a blog so that I can share information about the state of the web, focusing primarily on how businesses can effectively present themselves online. To start, I’ll talk a bit about the concept of a blog and why you should also integrate some form of blog within your own website.
Blogs began as a simple way for internet users to publicly share their online thoughts as they would a diary or journal. As the average internet speed per household increased, many websites, including blogs, began to incorporate various forms of multimedia, including images, audio, and eventually streaming video via free video sharing sites such as YouTube.
While a blog may not seem like the best fit for your business at first, you can probably find some merit to having it. Firstly, visitors to your business’s website, at least some of them, like to know the personality behind the company. This can be very powerful and really helps people connect with what you have to offer.
Another, potentially more practical, reason for adding a blog to your website is because search engines love fresh content. The more often your website changes and has new, quality content added to it, the more Google, Bing, and Yahoo’s respective spiders will visit and list your new content. As the recent Panda Update to Google’s algorithm has shown, just because your site has more age than your competitors does not mean that it will continue to carry as much in search engine rankings as it did previously.
The point is, if you don’t have a blog system integrated within your website, you are leaving money on the table. Fresh content is an increasingly valued commodity in the Google-dominated web, and if you want to maintain or improve your website’s authority, and rankings, within the search results of Google and other search engines, you’ll need to give your online presence a more personal touch.